A Brand Valuation, also known as a trademark valuation, provides you with the value of the legal rights to the income stream derived from your trademark assets and your associated IP. We use a number of methodologies depending on your requested purpose, which can be Fair Value Exercises (IFRS 3 / FAS 141) on acquisition, Impairment Reviews, Chargeable Gains Transfers, Insolvency & Dispute or simply management information.
Brand Value is the capital value of economic benefits brought to an entity through use of a brand. This is most commonly done as a net present value of the estimated additional future cash flows generated by the Brand for the organisation.
The accepted standard on how to calculate brand value is ISO 10668:Brand Valuation, in which 3 broad approaches are accepted. The most commonly used of those is the Income approach, which has 6 accepted methodologies that use either future revenue or profit estimates to conduct the brand valuation.
For more information on Brand Valuation, have a read of our whitepaper on Value-Based Brand Management - Conducting Brand Valuations
For our rankings, like the Global 500, Brand Finance uses the Royalty Relief (also known as Relief from Royalty). For more information check out the aqui. Finanças: defendendo o investimento da marca