Uma marca forte é um ativo valioso para qualquer negócio, impulsionando a aquisição, satisfação, satisfação, fidelidade e defesa de clientes mais altos. As marcas fortes contribuem para o crescimento e a lucratividade dos negócios. Um sistema independente e objetivo para avaliar o desempenho da marca é, portanto, essencial. Guia tudo o que fazemos no financiamento da marca. ÍNDICE: Olhando para as estrelas
Brand owners are charged with ensuring that their brands are indeed strong and growing. An independent and objective system for evaluating brand performance is, therefore, essential.
Brand research and evaluation can never be simply a matter of counting sales and profits – a more rounded assessment is necessary to ensure that brands’ longer-term potential is realised.
The launch of ISO 20671 – the new standard on brand evaluation which Brand Finance helped craft – is a milestone on the way to a growing professionalisation of the industry and guides everything we do at Brand Finance.
