Richard Haigh | avaliação e avaliação intangível de ativos. Ele sentou -se no Comitê Técnico da ISO 289 sobre avaliação da marca e contribuiu para o padrão de avaliação da marca ISO 20671. Com experiência nas indústrias e marcas B2B e B2C, Richard trabalhou em todas as linhas de serviço da Brand Finance como contador fretado (ACA) e membro do Instituto de Marketing Chartered, mas particularmente especializado em avaliação. Tabaco americano

Richard has over a decade in value-based marketing, brand valuation and intangible asset valuation. He sat on the ISO Technical Committee 289 on Brand Valuation and contributed to the Brand Evaluation standard ISO 20671. He lectures on brand valuation and other topics to business schools and has a regular guest lecture series at London Business School.

While at Brand Finance he has overseen an array of the internal initiatives and studies while also leading many of the client relationships. With experience from B2B and B2C industries and brands, Richard has worked across all of Brand Finance’s service lines as a Chartered Accountant (ACA) and member of the Chartered Institute of Marketing but particularly specialises in valuation.

In addition, he has a BA in Mathematics from the University of Oxford.