Scott co-founded Brand Finance China where he is currently Managing Director for the company. Over the past 3 years he has led the China team, jointly with the UK headquarters and other international offices branches of Brand Finance, to lay a solid foundation for the Greater China business. Scott is involved in project discovery, pitching, planning, technology input and final delivery across all China related projects, both domestically and internationally.
Scott has more than 25 years of experience in branding and marketing services within China where he experienced the start of Chinese branding from the 1980s after China's Opening Up Policy, and subsequently accumulated rich knowledge and expertise of the Chinese market. In addition to this, Scott has spent over 10 years both studying and working in the UK where he undertook his Postgraduate and Doctoral studies in Finance and Investment. His experience includes financial management and project investment for a world class insurance group and project management for global giants such as State Grid, Apple, Alibaba, Shell and COFCO, etc.
Além disso, Scott é responsável pela gestão e operação diária de todas as outras áreas da marca Finance China. Ele possui especialização completa em tecnologia, avaliação da marca e consultoria estratégica para o crescimento do valor da marca e é esse ponto de vista único do mercado chinês que oferece a Scott a capacidade de identificar novas oportunidades e fortalecer as redes de maneira contínua e constante na região. Corporação