Cristobal é diretor associado da Brand Finance e Gerente Regional da Escandinávia, especializado em avaliação e avaliação da marca, complementado por atribuições estratégicas que aproveitam a ciência de marketing robusta. Ele conduziu transformações de marca para marcas globais, incluindo Allianz, AON, Burberry, Samsung, Lamborghini, Bugatti, Lego, UEFA, Philips, Hyundai, FC Bayern Munique e Uber. Ele é formado pela BI Norwegian Business School e um mini-MBA em gerenciamento de marcas. IN TOQUE
At Brand Finance, he enhances brand performance and value for companies across Europe, overseeing the DACH region and Scandinavian market due to his international upbringing and fluency in four languages. He has driven brand transformations for global brands including Allianz, Aon, Burberry, Samsung, Lamborghini, Bugatti, LEGO, UEFA, Philips, Hyundai, FC Bayern Munich, and Uber.
Cristobal is also a lecturer at the London School of Economics (LSE) and Bayer Business School, where he teaches brand strategy, brand positioning, and brand valuation. He holds a degree from BI Norwegian Business School and a Mini-MBA in Brand Management.