Este artigo foi publicado originalmente no Brand Finance Banking 500 2025 Relatório
QNB é a marca bancária mais valiosa do Oriente Médio com um valor de marca de US $ 9,4 bilhões, um aumento de 11% ano a ano. A pontuação do índice de força da marca da QNB também aumentou para 86,3/100 com a classificação da marca AAA. Vice -Presidente Executivo, Grupo Communications,
Heba Al-Tamimi, Senior Executive Vice President of Group Communications at QNB Group, reflects on the brand’s 60-year journey and shares insights on its future ambitions.
Interview with Heba Al-Tamimi
Senior Executive Vice President, Group Communications,
Grupo QNB
Que momentos definidores ou marcos moldaram e fortaleceram a marca QNB? O QNB desempenhou um papel fundamental no desenvolvimento econômico do Catar nas últimas seis décadas, expandindo sua presença para 28 países da Ásia, Europa e África. No Egito e da Turquia. O grupo relatou um lucro líquido de QR16,7 bilhões, um aumento de 8% em relação ao ano anterior, enquanto a renda operacional cresceu 6% para atingir o QR41,3 bilhão. Celebra seu 60
QNB Group, celebrating its 60th anniversary in 2024, delivered another year of strong financial performance and strategic progress.
As one of the leading financial institutions in the Middle East and Africa (MEA) region, QNB has played a pivotal role in Qatar's economic development over the past six decades, expanding its presence to 28 countries across Asia, Europe, and Africa.
QNB’s Brand value has grown by 11% to reach USD 9.4 billion, maintaining its position as the most valuable banking brand in the Middle East and its status of a top 50 globally.
The Group also unified its brand across its operations in Egypt and Turkey.
Its Brand strength is one of the highest globally at AAA, with only 10% of banks having a rating of AAA or AAA+ globally.
In 2024, QNB achieved robust financial results despite a challenging global economic environment. The Group reported a net profit of QR16.7 billion, an 8% increase from the previous year, while operating income grew by 6% to reach QR41.3 billion.
The Group's financial strength and performance have been recognized by leading credit rating agencies, with high ratings from Standard & Poor's (A+), Moody's (Aa2), and Fitch (A+)1.
“As the QNB brand celebrates its 60 TH Anniversary demonstrou sua resiliência e força por meio de sua liderança bancária regional. com nossa estratégia de RSE e apoiar a visão nacional do Catar; Ele desempenha um papel fundamental grande papel na sustentação da força da marca, mas também contribui para a construção de percepções da marca da Nação do Catar em todo o mundo. Ajudou a criar uma ampla visibilidade para a marca e ajudou a apoiar os principais objetivos de RSE para a empresa e a nação. Aprendemos a importância de ativar os patrocínios para maximizar sua eficácia. Ativamos nossos patrocínios que ajudam a fornecer clientes e perspectivas de experiências memoráveis, além de construir o envolvimento da comunidade. Volatilidade. O objetivo da marca é promover a prosperidade e o crescimento sustentável nos mercados servidos, integrando totalmente o tópico de E, S e G nos negócios e no modelo operacional. Financiamento na região, expandindo seu portfólio de produtos financeiros verdes e sustentáveis, incluindo títulos verdes, empréstimos ligados à sustentabilidade e financiamento de projetos de energia renovável. Isso apoia os clientes em suas jornadas de sustentabilidade, contribuindo para as metas climáticas nacionais e globais.
What role do sponsorships play in building QNB’s brand?
Our sponsorship strategy is aligned with our CSR strategy and support the Qatar national vision; it plays a key role big role in sustaining brand strength but also contributes to building perceptions of the Qatari nation brand globally.
One of our long-term partnerships is in football with Paris Saint-Germain. It has helped build broad visibility for the brand and has helped support key CSR objectives for the company and the nation. We have learned the importance of activating sponsorships to maximize their effectiveness. We activate our sponsorships which helps provide customers and prospects memorable experiences while also building community engagement.
What future plans and strategies does QNB have in place to further strengthen its brand and continue the growth of its brand value?
Looking ahead, QNB remains committed to maintaining adequate levels of capital, liquidity, and asset quality to ensure resilience against potential market volatility.
The bank continues to invest in its capabilities to maintain its leading market position while focusing on innovation and sustainability.
Sustainability is a key pillar of the group’s strategy. The brand’s purpose is to promote prosperity and sustainable growth across the markets served, fully integrating the topic of E, S and G across the business and operating model.
This is underpinned by three pillars – Sustainable finance, Sustainable operations, and Beyond banking reflecting the holistic approach to addressing a range of material ESG topics across our network.
QNB is building on its reputation in ESG financing in the region by expanding its portfolio of green and sustainable finance products, including green bonds, sustainability-linked loans, and renewable energy project financing. This supports clients in their sustainability journeys while contributing to national and global climate goals.
O sucesso do grupo é atribuído à sua sólida governança, gerenciamento prudente de riscos e melhoria contínua, complementada pela inovação tecnológica. 2025
As QNB celebrates 60 years of excellence, it remains dedicated to promoting prosperity and sustainable growth across its markets, aligning with Qatar's broader economic and soft power objectives.
