Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors.
By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
Annually, we value over 6000 brands, across all sectors and geographies. The results are tabulated and published in the media to raise awareness of brands as valuable business assets, which must be managed and invested in.
We have worked with companies of all shapes and sizes, from blue-chip internationals such as Vodafone and Shell, to small iconic brands such as Asprey and Ministry of Sound. We also work with tax authorities, IP lawyers and private equity firms.
Desde o início, o financiamento da marca defendeu os padrões internacionais abertos, transparentes e acessíveis para metodologias de avaliação e avaliação. Nossas próprias metodologias são fundamentadas na prática de marketing e investimento.
Working with the International Standards Organisation (ISO), we were central to the creation of ISO standards for brand measurement, including ISO 10668: Brand Valuation and ISO 20671: Brand Evaluation. Somos a única prática de avaliação da marca no Conselho de Padrões de Avaliação Internacional (IVSC) e nossa metodologia foi credenciada pelo Protocolo de Auditoria de Marketing do Conselho de Padrões de Responsabilidade de Marketing (MASB) (mmap). O objetivo do BFI é criar e promover um ambiente profissional para compartilhar e trabalhar em rede entre profissionais e especialistas no mercado. A cada ano, organizamos nossa própria série de fóruns mundiais para compartilhar nosso conhecimento e mostrar as melhores práticas para clientes e amigos. O VI360 acredita no valor do gerenciamento de marca direto e prático, que resulta em benefício tangível, para que sua identidade de marca dê a impressão certa das qualidades únicas do seu negócio. Por 25 anos, era conhecido como agência de diálogo, uma agência de relações públicas e marketing. Representou e expandiu seus serviços para formar diálogo da marca, uma agência focada na criação de estratégias de comunicação para criar diálogo que gera valor. O diálogo da marca é uma agência colaborativa e multidisciplinar que trabalha com uma rede global através de muitos canais.
Brand Finance Institute is our educational division. The BFI's purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market.
For this, we organise events, in-company training, and corporate educational initiatives around the world.
Our goal is to promote best practice on brand valuation and evaluation. Each year we host our own series of worldwide forums to share our knowledge and showcase best practice for clients and friends.
VI360 is a strategic brand identity management consultancy working for clients big and small on brand compliance, brand transition and brand identity management. VI360 believe in the value of straight forward and practical brand management that results in tangible benefit so that your brand identity gives the right impression of the unique qualities of your business.
Brand Dialogue is a value-based communications strategy agency. For 25 years, it was known as The Dialogue Agency, a public relations and marketing agency. It re-branded and expanded their services to form Brand Dialogue, an agency focused on building communication strategies to create dialogue that drives value. Brand Dialogue is a collaborative and multi-disciplinary agency that works with a global network through many channels.
