- Apple achieves remarkable 74% growth in brand value, reclaiming its title as the world’s most valuable brand by huge margin
- Artificial Intelligence sector booms with NVIDIA brand value surging 163%, becoming the world’s fastest growing brand
- Europe’s most valuable brand, Deutsche Telekom, secures the world's top telecom position and a spot in the global Top 10
- Tesla cai do top 10, caindo para 18 TH
Veja o relatório Global 500 2024 da Brand Finance. marca valiosa por uma margem enorme. As 500 principais marcas globais mais valiosas e fortes do mundo estão incluídas no anual
Apple has achieved exceptional brand value growth this year, increasing by USD219 billion (74%) to USD517 billion, reclaiming its title as the world’s most valuable brand by a huge margin.
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest global brands are included in the annual Financeiro da marca Global 500 2024 Classificação. eficaz. A Apple manteve sua posição como o player dominante no mercado de smartphones premium, com participação de valor de 71%.
Apple has achieved a remarkable brand value increase, even as iPhone volume share has largely plateaued, as its strategy of finding new markets, expanding its ecosystem, and encouraging upgrades to higher-value iPhones has been highly effective. Apple has maintained its position as the dominant player in the premium smartphone market, with 71% value share.
“Apple has grown its brand value through strategic diversification and premiumisation, moving away from heavy reliance on iPhone sales towards ventures into wearables and services such as Apple TV subscriptions. According to our research, more than 50% of respondents recognised Apple as expensive, but worth the price, reinforcing the brand’s ability to demand a price premium”.
David Haigh, presidente e CEO da Brand Finance comentou.
Brand Finance research found significant gain amongst brands that have heavily invested in AI, seeing NVIDIA (brand value up 163% to USD44.5 billion) become the world’s fastest-growing brand. Microsoft (a marca valoriza 78% a US $ 340,4 bilhões) também viu um valor impressionante de valor da marca, pulando dois pontos para 2 INVATIVO Place. Os níveis aumentaram ano a ano, de acordo com a pesquisa de financiamento da marca. O desempenho geral da marca posiciona firmemente a NVIDIA como uma das fronteiras no mercado de chips de IA, demonstrando um equilíbrio bem-sucedido entre inovação e adaptação do mercado. (Valorize 6% a US $ 71,8 bilhões). Classificado em 9º globalmente, a Deutsche Telekom também lidera como a marca européia mais valiosa. A pesquisa sobre financiamento de marca destaca a liderança da Deutsche Telekom nas métricas de satisfação do cliente, impulsionando um aumento do índice de força da marca para 83/100. Essa entrega consistente da marca global é reforçada pela introdução da reivindicação global unificada da Deutsche Telekom, "conectando seu mundo", completando sua estratégia de marca global com foco internacional e perspectiva do cliente. no ranking. A Tesla foi prejudicada por sua grande exposição ao mercado de EV chinês e
A key supplier of chips in the AI space, NVIDIA is perceived as highly innovative while familiarity, consideration, and recommendation levels all increased year-on-year, according to Brand Finance research. The brand’s overall performance firmly positions NVIDIA as a front-runner in the AI chip market, demonstrating a successful balance between innovation and market adaptation.
Deutsche Telekom (brand value up 17% to USD73.3 billion) has claimed the title as the world's most valuable telecoms brand, surpassing Verizon (brand value up 6% to USD71.8 billion). Ranked 9th globally, Deutsche Telekom also leads as the most valuable European brand.
Deutsche Telekom’s customer momentum, driven by network strength, has boosted group service revenues, while successful fibre deployment in Europe, alongside 5G leadership in the US, have enhanced connectivity perceptions. Brand Finance research highlights Deutsche Telekom’s leadership in customer satisfaction metrics, driving a Brand Strength Index increase to 83/100. This consistent global brand delivery is reinforced by the introduction of Deutsche Telekom’s unified global claim, "connecting your world," completing its Global Brand Strategy with heightened international focus and customer perspective.
Tesla (brand value down 12% to USD58.3 billion) has dropped out of the top 10, falling to 18th place in the ranking. Tesla has been harmed by its large exposure to the Chinese EV market, and BYD (a marca valoriza 20% a US $ 122,1 bilhões) agora ultrapassou a Tesla para se tornar o maior fabricante de Eva do mundo. Embora a força da marca da Tesla permaneça alta no geral, a pesquisa de financiamento da marca AAA-, classificada, mostra uma queda significativa na reputação. A estreita associação de Tesla com Elon Musk, uma figura de liderança controversa, cria um risco de reputação adicional para a marca.
Dito isto, apesar do maior volume de produção da BYD, o valor da marca da Tesla é cinco vezes o da BYD. Isso destaca o significado duradouro das marcas como ativos corporativos, permitindo que a Tesla comandar um prêmio de preço, apoiar o valor da empresa e potencialmente o crescimento renovado de combustível. anos.
Brand Finance is launching the Global 500 at Davos on the 17th of January 2024 in partnership with Infosys, the fastest growing IT Services brand over the last 5 years.