Golden State Warriors são campeões mundiais nos primeiros playoffs de avaliação da marca da NBA
- The Golden State Warriors é a marca NBA mais valiosa ) (Brand Value US $ 712 milhões) || 98 == | US $ 693 milhões)
- The Los Angeles Lakers is the second most valuable NBA brand (brand value US$693 million)
- O New York Knicks (valor da marca US $ 332 milhões) é o terceiro
Veja o relatório completo da NBA Finance da marca aqui
Brand Finance, the world’s leading brand valuation and strategy consultancy, today reveals that the Golden State Warriors have the most valuable brand in the NBA with a value of US$712 million.
The San Francisco-based team have become the world’s most valuable basketball brand after winning their seventh championship earlier this year - four of which have been won since 2015.
Brand Finance has individually valued every NBA team, the first time that a brand valuation has been publicly applied to NBA teams in accordance with international standards.
em segundo lugar, com um valor de marca de US $ 693 milhões, é o Los Angeles Lakers. Os Lakers têm uma base de fãs extremamente leais e grandes, investiu fortemente em oportunidades de marketing e merchandising e está associada a uma variedade de superestrelas globais de Magic Johnson e LeBron James, até o falecido Kobe Bryant. 3
The New York Knicks (brand value US$332 million)is in 3 RD Place. No entanto, os Knicks também têm os maiores seguidores, com 13% dos fãs da NBA declarando que os Knicks são seu time favorito. 4
The Chicago Bulls (brand value US$332 million)and the Boston Celtics (brand value US$331 million)are in 4 TH e 5 TH local, respectivamente. Sucesso. Finanças
Hugo Hensley, Brand Finance Head of Sports Services, said:
“The Brand Finance NBA Rankings demonstrate that success on the court is important but investing in marketing and merchandising whilst proactively engaging with fans is vital for brand success.
Strong brands can help maintain revenue for teams whether performing well on the court or not, ensuring long term sustainability and ultimately increasing their chances of success.”
ENDS